Our Late Year 2023 Collection is coming soon and here's a peek behind the scenes of the cool campaign shot in the southern part of France. A part of our Late Year 2023 campaign was shot at Camellas-Lloret – a rustic & authentic guesthouse close to Montreal in the southern part of France. This place is a cool destination – nothing is new or polished but raw and lived-in. Everything is hand-picked by the hosts and curated from local markets, giving the perfect backdrop for our Late Year 2023 Campaign.

Jeans are never out of style. They come every season in old known versions as well as new in cool colours with unique details. As the temperature drops and the vibrant summer hues fade into earthy tones, autumns paves the way for new jeans in the wardrobe.

Dive into our new outerwear campaign, inspired by the wilderness and raw nature that awakes every sense of adventure with untamed landscapes, mountains, and cascading waterfalls as the backdrop.

How do you upcycle a pair of jeans into a maxi skirt? We will show you through our DIY video below with how-to steps (without hard-to-read sentences and confusing patterns).