High Summer 2024: Behind the campaign

High Summer 2024: Behind the campaign

Our High Summer 2024 campaign was shot in the historical and almost forgotten metropolis of Athens. The city itself is a master of reinvention, emerging from a decade-long recession to become one of the most dynamic and eclectic cities in Europe. It’s a city where past, present, and future go hand in hand, where one feels the ancient whispers of the past and the blazing modernized future.

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