Kristian Haagen: Confessions Of A Watch Geek

In Conversation with Kristian Haagen: A Life Driven by Passion for Watches

Kristian Haagen is more than just a watch expert; he's a storyteller, an industry insider, and a self-made authority on watches. With over a decade in the auction industry, eight published books, and countless keynote speeches worldwide, Haagen's journey into horology is fueled by an enduring love for the craft.

In this Q&A, Haagen shares insights into his unique career path, the invaluable lessons learned along the way, and the importance of creating something lasting. Dive in to discover what drives one of Scandinavia's foremost watch specialists and way, even after years in the field, he considers himself a lifelong learner. 

Q: Who are you, and what do you do?
A: My name is Kristian Haagen, and I do watches. It’s as short and sweet as that. I’m driven by my passion for wristwatches. I’ve written eight books on wristwatches, worked in the auction industry for about 10 years, and now I’m independent, traveling the world to speak, give keynotes, see new designs, and connect with designers and CEOs.

Q: How did you come to do what you do today?
A: There’s no formal education for this; you have to live it. My background is in advertising, where I worked as an art director. In 2005, I sold my agency, went through a transition period, and found myself wondering what to do next. My passion for watches was still there, so I moved into watch journalism. Watches fascinated me from a young age – I used to see ads for Rolex and Omega in National Geographic, and they became symbols of adventure and heroism for me.

Q: What’s the best advice you’ve received on your journey?
A: To be honest, I’m not great at taking advice from others – I prefer learning through my own mistakes. You only grow by making mistakes. Every time I take on a new project, whether it’s writing an article or delivering a keynote, I get nervous, which I see as a good sign. It shows I respect the work and my clients.

Q: What’s the most important mistake you’ve made?
A: I’ve made a lot! One of my bigger early mistakes was trying to work alone. I thought I could do everything myself, which isn’t possible because no one knows everything. Being called an “expert”makes me uncomfortable because it implies there’s nothing left to learn. I prefer to think of myself as a specialist, always learning.

Q: Do you have a prized possession? What’s the story behind it?
A: My most cherished “possession” is actually being a father. My daughter is 23, and my son is 15. Watching them grow and feeling proud of them brings me a deeper joy than any material object could.

Q: For people who want to direct their own path like you, what advice would you give?
A: Live life to the fullest and don’t fear making mistakes. I’m 54 and not afraid of death, which has made me afraid of not truly living. Do what you love, do it well or poorly, and remember that life is long with room for mistakes and growth. I also believe in creating something lasting; my first book gave me a sense of permanence. Creating, in any form, brings fulfillment.

Q: How does it feel to see your work in the world?
A: When my first book was published, someone pointed out it would always be in the Royal Library of Denmark, and I felt a sense of lasting impact. Now, each book I write supports my work, leading to more keynotes, which leads to more books. It’s a cycle, and it’s deeply rewarding to know that something I made will endure.